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Marketing OTT Video Software and services throughout Latin America


Competitive Analysis, Marketing Communications, Account Relationships Networking,
Sales Strategies, Go To Market Strategies.

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Marketing OTT Video Software and services throughout Latin America


Competitive Analysis, Marketing Communications, Account Relationships Networking,
Sales Strategies, Go To Market Strategies.

We  will analyze your competition to offer effective marketing & sales strategies.

Most vendors trying to enter Latin America don’t analyze competitive offerings systematically, and as a result, operate on conjecture and intuition, often missing the mark in their product or services offering.  We can’t afford those mistakes, so we’ve been doing the legwork for our customers in the media, technology and content business for more than 20 years.

If you’re on the buyer side. we will bring you the best there is!

The huge, slow, and expensive know-all-gurus of the industry are a thing of the past.  We focus to the newest, brightest technology trends. We're always reading, going to shows, dig the best, connecting the dots, finding out about the latest.

Sales strategies based on years of experience.

We have spent time – a lot of it – on the vendor sales side.  So, we’re adept at making sales strategies work.  We're experts at matching expectations to make sales campaigns successful.  We’re also not afraid to tell our client-vendors what campaigns are unrealistic and won’t work in the markets.

We will help you consolidate and build all those go-to-market strategies

Complementary Technologies has the experience to take your products and/or services to broadcasters, operators, and publishers quickly & successfully.  New product entrants often fail – because they discount the importance of knowing the right operator contacts, strategies, and mandates.  

We understand over-the=top video technologies as we’ve been in the business long enough to know current competitive thrusts – and what works and what doesn’t.  We also know how to get to operator budgets, and sidestep the ever-present roadblocks – because we’ve spent the last 20 years making this our business!

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Challenger Sales & Value Selling Strategies for Latin America


"Always be closing" is not just a way of putting things: it's a mantra. How do you do, otherwise, in a continent where distance is so big, and getting from one metropolis to another, such a hassle. Selling software and services in all of Latin America has taught us this: there's no time to lose, even when it feels like you're losing lots of it.

Challenger Sales & Value Selling Strategies for Latin America


"Always be closing" is not just a way of putting things: it's a mantra. How do you do, otherwise, in a continent where distance is so big, and getting from one metropolis to another, such a hassle. Selling software and services in all of Latin America has taught us this: there's no time to lose, even when it feels like you're losing lots of it.

Account relationships networking, with the right targets!

Ever tried to sell products, services or solutions to people you don’t know?  You strike out, because you don’t understand, empathize or ‘fit’ in your contact’s shoes.  We don’t let our accounts put themselves in that risky and prone-to-lose situation.  We have years of experience knowing ‘who owns which’ initiative, so we’ll put you in touch with the most focused persons to gain traction with your solutions.  

Forget the countless dinners and phone calls.

We’ll save you time, effort and countless months getting you to the right contacts.  Complementary Technologies starts with the right contacts right off the bat, so you’ll end up taking the fast track to your sales success.

Reach out and be there.

Whether you want to connect with industry professionals, network, attract talent, establish thought leadership, or generate prospects and leads (or indeed, all of the above), reaching out and being out there should be an integral part of not just your social media marketing strategy, but also your overall inbound marketing strategy.

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With Patience and every Tool In the Quiver!


At Complementary Technologies we drive market penetration and sales to end customers via all kinds of communication methodologies: cold calling on the phone, blasting email with the latest techniques, using a well groomed Linkedin database with over eight thousand media, broadcast, telco and advertising contacts all over the region.

With Patience and every Tool In the Quiver!


At Complementary Technologies we drive market penetration and sales to end customers via all kinds of communication methodologies: cold calling on the phone, blasting email with the latest techniques, using a well groomed Linkedin database with over eight thousand media, broadcast, telco and advertising contacts all over the region.

We can take care of your marketing communications in Latin America, in Spanish & Portuguese

We emphasize product promotion via advertising, press releases, email campaigns and trade show promotions.  We don’t really hit social media (it’s not primed for OTT video technologies, strangely enough), but we do use SEO (web-site optimization services), sales collateral, PR...  So that when we hit the streets with your products and/or services, everyone knows.

Cold-calling, personal relations, email marketing, trade show presence, SEM, SEO, Facebook and Google Ads can take you far in Latin America...

 

11,500 online and offline media, communications, content and technology contacts in Linkedin…

We have been using Linkedin since it surfaced in as a business-to-business platform back in 2007. Since then, and sticking to a well defined logic, we have grown a database of nearly 12,000 professionals in just a few verticals: media, entertainment, communications and content distribution in Latin America. This very up-to-date tool, when mixed with others, guarantees our reach into the decision-making centers of Latin America.

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Maintaining a Permanent Conversation...


In Latin America you break thru the clutter using a permanent conversation that shows that your product exists, to people that are spread out in a vast extension, and running in all directions.
Again: timing, and being there in the mind.From Mexico to Buenos Aires, from Sao Paulo to Santiago

Maintaining a Permanent Conversation...


In Latin America you break thru the clutter using a permanent conversation that shows that your product exists, to people that are spread out in a vast extension, and running in all directions.
Again: timing, and being there in the mind.From Mexico to Buenos Aires, from Sao Paulo to Santiago

Reach out and touch someone...

No: it’s not an old tagline from a phone company. Sales success in this part of the world is much more associated with presence in the heart of people, being top-of-mind in people's thoughts, and timing. In LatAm one doesn't actually need to be cold-calling all the time. It's much more about personal touch, the "how are you doing, let's grab a coffee when I'm in town" now and then, and about being the first person that people think about when they think of the need your product fills...

Contact US


Don’t leave without saying “ciao, ciao!”

Contact US


Don’t leave without saying “ciao, ciao!”

 

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